Breaking Wine promotional activities for OENO

Below are some of the things we have done to generate qualified leads and introduce OENO's services.

We have carried out several actions such as:

  • Articles on the BW website
  • Articles in Vinetur (the most important portal about the world of wine in Spain).
  • Articles in several online news portals
  • Interviews in BW's podcast
  • Lives reviewing my investment portfolio
  • Video and audio editing of mini videos for YouTube, IG and Tiktok
  • Contact with financial podcast
  • Email marketing on several occasions to BW database (15k subs)
  • Social media posts
  • Much more...

 

Some links can be found below.

(Click in the bar in "+" to open the info)

We have created a special section for wine investment within the BW community

Each video has created short clips or YT shorts within the Breaking Wine channel.

Podcast Breaking Wine

Podcast Money Talks

LIVE no. 1 in BW about OENO

LIVE no. 2 in BW  "My portfolio review"

More than 70K emails sent

Plans in 2023

More activities have been carried out, but the above are the most significant.

In 2023 we want to go further. We have noticed that in Hispanic countries there is no culture of investment in luxury wines and there is a certain distrust since there have been many scams around this. We find that this is one of the main objections from prospects.

We want to spread this opportunity giving confidence and transparency of the process. With which I have the following proposal:

  • Take a trip to document the process and basically prove the existence of OENO. It sounds weird, but there are people who think they don't exist and everything is staged, you can read it in their ads to mercado latino on Meta.
  • Give strength to the incorporation of whiskey. Everything we have generated in wine we want to replicate for whiskey. Interviews, lives, articles, etc.

We have promoted content that has value over time and generate leads organically. We have invested time and made many commercial exchanges. However, we are sure that by having a dedicated budget we can generate more business faster.

Beyond the leads generated (almost 200), OENO has had a presence and impact on many people because of all these actions. By having their support we can push them to convert those people in whom we have sown some interest.

Thank you,

Eduardo Cuenca

Podcast in Spotify and other platforms